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Serviceplan Group

Full Service
B2B & B2C specialist
>100 Employees
founded at 1970
Owner-managed
Branding / Brand
PR / Communications
Video / Film / Motion Picture
Design
Classic Marketing
Media
Mobile / Apps
Online Marketing
Social Media
Web / Internet
Advertising
Advanced Computing
Sales / Sales
Digital Transformation & Innovation

Our Philosophy

Was uns alle verbindet, ist die Leidenschaft, faszinierende Marken aufzubauen und zu coachen. Marken, die wirtschaftlich erfolgreich sind und Emotionen im Kopf des Verbrauchers auslösen – Best Brands eben.

About us

The Serviceplan Group, now the largest and most strongly diversified agency in Europe, was founded in 1970 and currently unites all communications disciplines under one roof: brand strategies, media or online specialists, creative teams, web designers, dialogue or CRM experts, market researchers, PR consultants or marketing specialists.

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words: BEST BRANDS. Innovative communication is the path to this goal.

That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three. We live out this claim of turning brands into best brands every day at the “House of Communication“.

Works

BMW | THE 8 on Venice Canals

Details under:www.serviceplan.com/de/our-work...

R+V Versicherung | You are not alone

Details under:www.serviceplan.com/en/our-work...

PENNY | Organic food for all

Details under:www.serviceplan.com/de/our-work...

Apollo | Zoom level targeting

Details under:www.mediaplus.com/de/our-work...

999 Piyanping | 999 Lipstick

Details under:www.serviceplan.com/de/our-work...

DER SPIEGEL | We hold a mirror up to this world

Details under:www.serviceplan.com/de/our-work...

Beck's | Soundpils

Details under:www.serviceplan.com/de/news...

Hornbach I The morning belongs to us

Details under:www.mediaplus.com/de/our-work...

Videos

Serviceplan Group Showreel 2020

Competences

Branding / Brand
Brand Architecture
Brand Audits
Brand Claim
Brand Implementation / Brand Implementation
Brand Management
Brand Management
Brand Positioning
Brand System
Brandbook
Branding Strategy
Corporate Culture
Corporate Identity
Corporate Language
Corporate Values
Digital Asset Management
Employer Branding
Naming
Product Branding
Re-Branding
PR / Communications
Agenda Setting
Annual Report
Blogger & Influencer Relations (PR)
CSR
Campaigning PR
Change Communication
Communication Concepts
Compliance Communications
Content Strategy
Corporate Communications
Corporate Publishing
Crisis Communications
Editorial TV-Reports
Editorial Texts
Employer-PR
Employers Communication
Fair-PR
Financial Communications
Internal Communication
Issues Management
Lobbying
Media Cooperation
Media Monitoring
Media Relations
Media Training
Newsroom
Online PR
Organization Design
PR Campaigns
PR Events & -Actions
PR Strategy
Podcasts
Press Conferences
Press Relations
Project Communication
Public Affairs
Radio Editorial Posts
Reputation Management
Roundtable
Storytelling
Studies
Surveys / Polls
Think-Tanks
Translations
White Paper
Video / Film / Motion Picture
3D
Animations
Cinema Spots
Explanatory Videos
Footage
Image Movies
Interactive Videos
Learning Videos
Live Streaming
Music Production
Online Spots
Photography
TV Commercials
Trailer
Video Podcasts
Video Strategy
Videos
Virals
Design
Brand Guidelines
Brand Portal
Corporate Architecture
Corporate Design
Corporate Forms
Digital Prototyping
Editorial Design
Guidance System
Illustrations
Imagery
Infographics
Interface Design
Key Visual
Lithography
Logos
Material Guidelines / Material Specification
Messedesign
Office Equipment
Packaging
Packaging Design
Pictogram System
Pop-Up Store
Presentations / Presentation Design
Printed Matter (Flyers, etc.)
Product Design
Retail Design
Showroom Design
Style Guides
Technical Design
Typography
UX / UI Design
Workplace Design
Classic Marketing
Ambient Marketing
CRM
Children Marketing
Customers Clinic
Dialogue Marketing
Direct Marketing
E-Book
Inbound Marketing
Market Research
Marketing Strategy
Neuromarketing
Outbound Marketing
POS
Retail Marketing
Sales Promotion
Trade Marketing
Media
Media Planning
Media Research
Media Shopping
Media Strategy
Product Sampling
Programmatic Advertising
Real-Time Advertising
Mobile / Apps
Analytics / Attribution / Tracking (Mobile)
App Design
Aso
Augmented Reality Apps
Conception (Mobile UI / UX)
Cross Platform
Hybrid / Web Apps
Mobile App Development
Mobile Commerce
Mobile Marketing
Mobile Prototyping
Native Apps
Push Notification Service
Quality Assurance (Apps)
Virtual Reality (VR) - Programming
Online Marketing
Affiliate Marketing
Branded Content
Content Marketing
Conversion Optimization
Display Marketing
E-Mail Marketing
Influencer Marketing
Marketing Automation
Performance Marketing
Real-Time Marketing
SEA
Targeting
Social Media
Blogger & Influencer Relations (Social Media)
Community Management
Facebook
Google+
Instagram
LinkedIn
LinkedIn / Xing
Messenger
Online Monitoring
Paid Social
Pinterest
Snapchat
Social Content Strategy
Social Media Campaigns
Social Media Consulting
Social Media Editor
Social Media Strategy
Social Media Training
Social Media Workshops
Social Stories
Social Video
Tiktok
Twitter
Xing
Youtube
Web / Internet
Adwords Analysis & Campaigns
Amazon Seo
CMS
Campaigning Digital
Digitization Strategy
Drupal
E-Commerce & Webshops
Hosting
Landing Pages
Loading Time Optimization
Magento
Microsites
Monitoring
Off-Page Optimization
Onpage Optimization
Relaunch (Website)
Responsive Design
SEO Strategy
Shopware
TYPO3
Web Design
Web Development
Web Prototyping
Advertising
Advertising Production
Campaigning Advertising
Copywriting
Crowdsourcing
Digital Out Of Home
Digital Signage
Endorsement
Poster Campaign
Print Ads
Sponsoring
Testimonials
Advanced Computing
Artificial Intelligence (AI / AI)
Augmented Reality (AR)
Big Data Analysis
Chatbot
Chatbots / Language Assistants
Conversational Interfaces (CI)
Internet Of Things (Iot)
Machine Learning (ML)
Mixed Reality (MR)
Virtual Reality (VR)
Sales / Sales
Amazon Market Optimization
Amazon Marketing
Amazon Ppc (Pay Per Click)
Amazon Product Placement
Lead Generation
Lead Management
Sales Support
Telemarketing
Digital Transformation & Innovation
Agile Development
Collaborative Learning
Community Learning
Customer Journey
Design Sprints
Design Thinking
E-Learning
Leadership Training
Product Consulting
Product Design

Industry Experience

Agricultural Economics
Agriculture
Animals
Architecture
Art
Associations
Automobile
Automotive
Aviation
Banks
Beverages
Biology
Biotech
Book Industry
Business Software
Career
Chemistry
Cleantech
Clinics
Construction Industry
Consulting
Consumer Electronics
Consumer Goods / Fmcg
Cosmetics
Craft
Culinary
Culture
Dental
Diy
E-Commerce
E-Mobility
Economy
Education
Electronics
Energy
Entertainment
Environment
Facility
Family
Fashion
Fashion
Fin Tech
Finance
Financial Services
Fitness
Food
Furniture / Fixtures
Gambling
Garden
Hardware
Health
Healthcare
High-Tech
Home / Garden
Hotel / Catering
Human Resources / HR
ICT
IT
Industry
Infrastructure
Innovation
Insurance
Law
Leisure
Lifestyle
Logistics
Luxury
M & A
Machinery / Plant
Mail Order Business
Media
Medical
Medical Community
Metal Industry
Motorcycle / Bicycle
Motorsport
Music
Natural Cosmetics
Nature
Nonprofit
Nutrition
Orthopedics
Pharma
Politics
Products That Need Explanation
Public Affairs
Public Facilities
Public Relation (PR)
Publishing
Raw Materials
Real Estate
Related Products
Renewable Energy
Research
Retail / Retail
Safety
Sanitary
Science
Service
Societies
Software
Sports
Startups
Supplier
Sustainability
Systemgastronomie
Taxes
Technology
Telecommunications
Tobacco
Tourism
Toys
Traffic
Transport
Wearables
Wholesale

Customers

Allianz

since 2011

AOK Bundesverband

since 2019

Bayer

since 2019

Beck's

since 2017

BMW

since 1998

BSH Hausgeräte

since 2011

Continental

since 2015

Deutsche Bahn

since 2013

Lufthansa

since 2006

L'Oreal

since 2014

METRO

since 2014

Penny

since 2014

Sky

since 2009

Der Spiegel

since 2019

Telekom

since 2015

WMF

since 2009

und viele mehr...

since 0

Awards

ADC Annual Award

2020
4x Gold I 3x Silber I 5x Bronze

Annual Internationalist Awards for Innovation in Media

2020
1x Gold I 3x Silber I 2x Bronze

Communicator Award

2020
2x Gold

Deutscher Digital Award

2020
1x Gold I 3xSilber I 1x Bronze

Deutscher Mediapreis

2020
4x Gold

iF Design Award

2020
3x Gold I 5x iF Design Award

New York Festivals (NYF)

2020
1x Grand Prix I 2x Gold I 17x Silber I 12x Bronze

One Show

2020
1x Gold I 3x Silber I 4x Bronze

PlakaDiva

2020
1x Gold I 2x Silber

Further Awards

Independent agency of the year - LIA 2020

#1 Independent Agency - Andy Awards 2020

#5 in the top 10 for Independent of the Decade as part of the Lions Creativity - Cannes Lions 2020

#1 of Top 50 most creative agencies and design offices in Germany - PAGE Ranking 2020

Media Agency of the Year - Deutscher Mediapreis 2020

Independent agency of the year - NY Festival 2019

Agentur des Jahres - Max Award 2019

Agency of the year - Cresta 2019

Silver agency of the year - D&AD 2019

#2 CREATIVE - W&V 2019

#3 CREATIVE - HORIZONT 2019

#1 MEDIA - RECMA 2018 (2019 tba)

#2 DIGITAL - BVDW 2019

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