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CRU Brand Consultancy

Multiple Services
B2B & B2C specialist
6-10 Employees
founded at 2018
Branding / Brand
Web / Internet

Our Philosophy

In everything we do we are striving for the extraordinary – from planning via story to design and experience.

About us

CRU is a Brand Consultancy in Berlin. We create meaningful brands that stand out through their sophistication and deeply resonate with people.


G2K Group - Company Rebrand

Details under:g2k.ai/de/
For the AI platform provider G2K we didn’t just do a rebranding — we helped to bring about their reincarnation: By christening their platform Parsifal. By introducing an all new corporate identity, including the custom typeface ‘Good2Type’. And by building a digital experience that showcases the marvels of their AI powered products.

Monsoon Marketing — Brand Identity

Details under:monsoon.agency/
Performance marketing is a numbers’ game. But Monsoon Agency is putting their clients front and centre. We assisted them: by creating their name and a brand story that goes far beyond marketing data. And by delivering a corporate identity that is both strong and humane, including custom lettering and a delightful website.

Branding & CI for ATENTO

Details under:atento.me/
Can you give something as dull as vouchers an awesome look and feel? That’s what #techstartup Atento asked us. Here is our answer. We developed a branding, corporate identity, landingpages & presentation for our friends from Atento.

METRONOM Branding & Website

Details under:www.subtropen.com/project...
How can you get new employees in the high competitive IT- market and get them interested in your business instead of Google or Apple? Our partner agency TROPEN answered on this one with the big campaign #TakeTheExit. We developed the new brand, corporate identity & company website for the IT daughter of METRO AG. The results were great.

KM Croatia

Details under:www.subtropen.com/project...
From zero to a hundred — this is how KM Croatia started up near Zagreb in 2013. Today they are Croatia's biggest metal processing factory with over 300 employees. We helped develop a unique corporate design for online and offline media.

Trade Republic — Visual Identity & Market Entry

Details under:traderepublic.com
Trade Republic — Deutschlands erster provisionsfreier Broker — stand vor dem Markteintritt in Deutschland und hat für die Markteinführung zuverlässige Partner für Brand & Strategie gesucht.

Website Design & Development — Heimathafen

Details under:heimathafen-neukoelln.de/
For the theatre Heimathafen we planned, designed and developed a new landingpage and a new website. All inhouse. In record time.

Webdesign & Entwicklung für #wissenverdoppeln

Details under:wissen-verdoppeln.hiv
Das Kampagnenbüro IWWIT (»Ich Weiß Was Ich Tu«) der Deutschen Aidshilfe informiert darüber, dass HIV unter Therapie nicht mehr übertragbar ist und benötigt dafür eine Kampagnenseite. Unter dem Hashtag #wissenverdoppeln soll eine Kampagnenseite konzipiert, gestaltet und entwickelt werden — und das in Rekordzeit. Ziel war es größtmögliche Aufmerksamkeit zu generieren.

Brand & Website Real Estate

Details under:grossmann-koehn.immo/
Großmann&Köhn Immobilien is a newly founded real estate development company from northern Germany. We developed a distinct minimalistic and scandinavian-like identity with clear typography and a calming colour palette. The identity itself should be a discreet frame for showing the company’s projects.


Branding / Brand
Brand Positioning
Brand System
Branding Strategy
Corporate Identity
Corporate Values
Product Branding
Brand Guidelines
Corporate Design
Interface Design
Key Visual
Office Equipment
Packaging Design
Pictogram System
Style Guides
UX / UI Design
Web / Internet
E-Commerce & Webshops
Landing Pages
Relaunch (Website)
Responsive Design
Web Design

Industry Experience

Fin Tech
Financial Services
Furniture / Fixtures
Metal Industry
Natural Cosmetics
Public Facilities
Real Estate


G2K Group GmbH

since 2020
Company Rebranding, Webdesign and Development, Custom Typeface, and Animations


since 2019
Branding, Packaging & Web for Techstartup Atento.

Heimathafen Neukölln

since 2019
Website Relaunch for berlin theatre Heimathafen.

Großmann & Köhn

from 2019 to 2019
Rebranding & Webdesign for real estate company.


since 2018
Branding, Corporate Design & Webdesign for METRONOM – IT company from METRO AG.

Trade Republic GmbH

since 2018
Corporate Identity & Brand Strategy for gemanys first comission-free trading app.

IWWIT / Deutsche Aids Hilfe

since 2018
Webdesign & Development for IWWIT from Deutschen Aidshilfe.

Concrete Plaene

from 2017 to 2019
Corporate Identity für Concrete Plaene — Consulting / Venture Fond.

König Metall Croatia

since 2018
Branding, Corporate Design, Website relaunch for metal producer from croatia.

Further Awards

Indigo Gold — 2017 ConcretePlaene

Agency status


Additional features

Insurance coverage
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Your Contact Persons

Lasse Giese

Managing Partner / Strategy

Lasse Giese

Jan Erlinghagen

Managing Partner / Creative Director

Jan Erlinghagen


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