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Together with the Swiss universal bank UBS, we have developed a new integrated branch concept. The aim of the concept is to intensify client proximity in combination with digital services. Each branch is to optimize access to UBS’s global expertise and online services. The focus is on client needs. With the help of augmented reality and digital branch communication, banking products are made tangible and understandable. The client is guided through the branch structure and can discover the world of UBS. “We wanted to bring the previous paper-based brochures to life and actively communicate the stories, because UBS really does have a lot to tell. In the future, UBS clients should experience the branch as a holistic communication surface with personal closeness,” says Jens Tarnowski, the Account Director responsible at Syndicate Design. The central element of space and communication is the newly interpreted ” asset pyramid”. It is linked by a tablet to an augmented reality application and thus brought to life digitally. It illustrates the consulting process in a playful way and conveys the different stages of wealth creation in an interactive and involving way.
Rigeto Unternehmerkapital (“Entrepreneur Capital”) invests private assets of entrepreneurs and entrepreneurial families in mid-sized businesses for their sustainable value appreciation. Rigeto focuses on investing in established medium-sized businesses from the DACH area that have a viable business model and operate profitably. Providing not just the capital needed, but also the required experience, the private equity firm considers itself to be a strong and trustworthy partner in the development of medium-sized companies.
BAILAS CONTEMPORARY COIFFURE was founded by the Düsseldorf hairdresser Apostolos Bailas and stands for exclusive hairdressing art. The core of the brand concept is the close connection between the master hairdresser and his guest as well as a HIGHLY INDIVIDUALISED service - with exactly one styling chair. From the welcome to the farewell, Apostolos Bailas is the only contact for its guests. BETTY + BETTY has accompanied Apostolos Bailas since his idea, has strategically advised him on business modeling and is responsible for all COMMUNICATIONS and design.
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