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Brand image and an evolved target group require a relaunch for Orsay. The customer is heterogeneous, an emotional connection is sought that appeals to younger women, between 25-35 years, but also appeals to all women beyond that.
Development of a high-impact name and corporate design for a portal where art can be easily rented online, purchased or produced in individual formats.
We are looking for a high-quality modern design with an emotional human-centered claim. An approach that responds to the changing target group of younger readers without losing touch with the older and more conservative readership. The for a long time strongly male dominated hunt scene gets now more and more female influx, therefore the magazine for women is to be in the future just as attractive, as for the hunting man. In addition, PIRSCH is to be positioned as the leading hunting magazine.
SICK AG From factory automation to logistics and process automation, SICK’s sensor solutions keep industry moving. As a technology and market leader, SICK provides sensor intelligence and application solutions that create the perfect basis for controlling processes securely and efficiently, protecting individuals from accidents and preventing damage to the environment.
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