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Dot Incorporation develops innovative solutions for the visually impaired. The Startup began with the Dot Watch – a watch, based on the Braille language which makes time readable by touch. The Startup then went on to develop the Dot Mini – the Kindle for blind people. This device makes it possible to “read” whole books, sentence by sentence and it is compact (/petite) enough to fit into the pockets of your trousers. However, until now it was only able to offer already translated books and material in Braille. The technology is still too premature in order to be able to translate content in real-time. Yet being able to do so, poses the last missing piece to the puzzle, in order to literally transform Dot-Mini into a smart-media device. PROBLEM There are ca. 285 million blind and visually-impaired people world-wide, who only have very limited access to content, which to the rest of us, is a natural and irrefutable part of our lives. Only 3% of all accessible texts are available in Braille. And although translators do exist in the marketplace, these are not accurate, due to the rules of Braille Grade II only being applicable by human beings. Not only does the rulebook consist of over 300 DIN A4 pages, but the language is also multifaceted and complex. It is for this reason, that one still needs an experienced professional, who checks and corrects a Braille translation in order to receive an accurate result.
Protonet develops innovative cloud solutions for the office space and for home - the Personal Cloud. Not only do they promise their customers security and protection for their data, but they also provide clients a complete sovereignty thereof. In a broad-based campaign, they want to attract the public's attention in order to inform them about data protection in the age of Google, Facebook, and Co. PROBLEM The limits of data protection are being put to the test nowadays. The topic is gaining a great presence in the media and is causing increasing concern among end-users. Is a free internet service really free or do we really just pay in another currency? How much of our most sensitive and personal information do we share every day? Are we truly aware of how transparent we are for big internet magnates? These giants, in turn, are not very transparent and leave us standing in the dark with a ton of questions.
TRUE COLOURS BY STABILO Stabilo is one of the leading writing utensil manufacturers in Europe and sells its products in over 180 countries. The company has remained true to its values for 160 years - curious, trend-conscious, inspiring and visionary! Their markers have highlighted countless critical and important passages on paper in books and contracts and have helped people to memorize them or to draw their attention to them quicker. Even in the digital age, Stabilo wants to support people with its tools. PROBLEM In today's world, we use many internet services, which in our opinion are free. Unfortunately, the reality of the increasingly digital world is a very different one. Often, we pay by exposing sensitive data. But not all users are aware of this actuality. Nobody reads the terms and conditions of a company or a service these days before ticking the famous "agree" box. And if you did - it would take a considerable amount of time to gain clarity. And who has the time to extensively look into the dry topic of data protection?
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