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Conception of an umbrella brand claim and branding that synergistically unites all business areas. Range of services: workshops, focus group survey, strategy and branding. A target group balancing act that requires a lot of insider knowledge and sensitivity to create an emotional bridge between the conservative and the new generation of hunters, as well as the increasing number of hunting women, and also to inspire the extended target group circle in the lifestyle sector relevantly under one message. Translated with www.DeepL.com/Translator (free version)
Brand image and an evolved target group require a relaunch for Orsay. The customer is heterogeneous, an emotional connection is sought that appeals to younger women, between 25-35 years, but also appeals to all women beyond that.
Emotionalize the charm of the Hirmer brand while addressing the nuances of the different target groups and still finding a bracket. Until now, communication was only through fashion images. The old slogan, the largest men's fashion house in the world, was perceived in market research as unappealing and overwhelming.
We are looking for a high-quality modern design with an emotional human-centered claim. An approach that responds to the changing target group of younger readers without losing touch with the older and more conservative readership. The for a long time strongly male dominated hunt scene gets now more and more female influx, therefore the magazine for women is to be in the future just as attractive, as for the hunting man. In addition, PIRSCH is to be positioned as the leading hunting magazine.
The lingerie classic HANRO celebrates its anniversary: reason to celebrate the evolution of the brand especially. How can Hanro emphasize its understatement and premium positioning and create more desirability?
thinknewgroup convinces in pitch for the very last chance for Kneipp mineral water challenge: - after flop launch at retailers & customers - Extremely low advertising budget - Outsourcing process had already begun thinknew-Research: Found best chances in glass bottle eco-friendly distribution system and feminized design & brand world. Licensee FB could not change distribution for the time being and also could not change to glass bottle
Give direction, with a plan for success. That's what we do. Project management is a suitable method for structuring a variety of entrepreneurial tasks of a project nature and for carrying them out in a controllable manner in terms of time and costs. We have the right "toolbox" for you. "It is not enough to know, you have to apply it. It is not enough to want it, you have to do it." ~Johann Wolfgang von Goethe We know, we apply, we want and we do it - for you!
SICK AG From factory automation to logistics and process automation, SICK’s sensor solutions keep industry moving. As a technology and market leader, SICK provides sensor intelligence and application solutions that create the perfect basis for controlling processes securely and efficiently, protecting individuals from accidents and preventing damage to the environment.
Good strategic marketing is a prerequisite for good business success! Do you have a vision for your company and a clearly formulated business goal? Are you well prepared for the fight for strategic competitive advantages? Do you have a vision of where your company should develop in order to remain successful? The strategic orientation of a company plays a key role when it comes to securing the success of the company. But what does the reality look like? Do you take the necessary time or does strategic planning fall by the wayside because of all the work? Do you sink into operative work and can no longer see the wood for the trees? Many companies believe that strategic marketing is only something for large corporations, or simply do not know how to approach a meaningful strategic planning.
You probably know the situation: As a marketing manager, time is constantly burning under your fingernails, you rush from meeting to meeting and in between you have to take a look at all the current projects and nod off... What is the result? You can no longer pay sufficient attention to all projects in operative marketing. Mistakes happen, or actions are only half-heartedly realized and do not bring the planned result. The corporate goal can no longer be consistently pursued because other sites are constantly opening up that also require attention. What is the solution? Book us as your external marketing department. We, the AKI-TEAM, take care of marketing, market research, advertising, PR, trade fairs etc. In accordance with the company's objectives, we work professionally, intensively and transparently for you and always keep an overview of the tasks, requirements and the available budget.
The market in view, the deal in mind. Marketing decision-makers today have to consider very different perspectives. Markets and target groups are changing faster and faster, time to act is getting shorter and shorter. At the same time, there are more and more channels and media used for communication and more and more possibilities to extract data from the dialogue between brand and customer. All this in the closest possible coordination with the sales structure: When is a lead "ripe" for handover to sales? What insights into the customer approach come from there? Do the campaigns ultimately pay off? How do you manage to lose as little information as possible at the interfaces? Listed aspects have an influence on the cooperation with agencies. The much-cited "colourful pictures" are no longer sufficient to define marketing activities.
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