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WORDUP PR was contracted by the Dutch provider Payconiq to launch a mobile payment app. Using the slogan "Servus München" and in cooperation with Serviceplan and a social media agency, WORDUP PR was responsible for all PR and press work in this project.
From 2014 to 2018, WORDUP PR was responsible for the entire press work of the automotive supplier Schlemmer (3,800 employees on four continents). The communication was set up in German, English and Spanish and included the core business of Schlemmer (automotive supplier Tier 2) as well as other business areas (energy, cleantech) and the image positioning of CEO Josef Minster. Finally, the entire senior management was trained in dealing with media representatives and the move of the company headquarters to its own property in Aschheim near Munich was comprehensively communicated in the media.
WORDUP PR has been advising the US developer of patent management software ANAQUA on all questions of press work in the DACH-region since 2016. In addition to all localizations of the US press releases, WORDUP PR also develops and supports specific German PR campaigns. In addition, WORDUP PR designs and organizes up to three specialist events on the subject of "Intellectual Property" in Germany and neighboring European countries each year.
WORDUP PR Managing Director Achim von Michel has been working for German medium-sized companies since 2006 in his function as press spokesman and representative for politics of the German Association for Small and Medium-Sized Businesses (BVMW) in Bavaria. In the press area, his duties include creating press releases, organizing and conducting interviews (print, TV and radio), participating in round tables and press conferences (including the Munich Press Club) and delivering articles for the association magazine DER MITTELSTAND. As a lobbyist, Achim von Michel is responsible for the contact to political decision-makers of all parties in Bavaria, takes part in panel discussions and works in committees on an SME-friendly economic policy.
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