CHALLENGE CHANGE CREATE
Fedoriv is an independent marketing & innovations agency based in Kyiv and Berlin.
AS A MARKETING & INNOVATIONS AGENCY, WE HELP ENTREPRENEURIAL AND VISIONARY LEADERS WITH THE RADICAL GROWTH OF THEIR BUSINESSES.
WE MERGE BUSINESS, ART AND TECHNOLOGY WHICH MAKES US A DIFFERENT KIND OF AN AGENCY.
BRAND CREATION AND REINVENTION
NPD AND CUSTOMER EXPERIENCE DESIGN
We create impact through…
Systematic approach to brand building
Optimising marketing investments
Improving internal marketing structures and processes
Turning brands into a vehicle of change
German motor oil Bizol is sold in 65 countries worldwide. The company works with exclusive distributors, delivers tailored products to specific markets and responds efficiently to customer needs by using a flexible model of consumer innovation. Yet Bizol faced a lack of up-to-date communication solutions that could be integrated naturally into the traditional culture of German quality. In 2008, we conceived the Bizol logo, and in 2014 came up with new packaging for the whole range of motor oils. Emphasizing brand integrity, the new can was shaped like the letter B. What is more, this design solution overcame spills and splashing. We adopted the same letter B concept for the can labels, and, by adding a muted color scheme, made it easy to instantly distinguish these oils on store shelves. The newly designed Bizol cans won the Red Dot Design Award. In 2015, our new container for Bizol oils won the iF Design Award 2015, for the most innovative packaging. Our cans were recognized as the best among 4783 other projects from 53 countries. This was the first time a motor oil brand won both the Red Dot Design Award and the iF Design Award since 1953.
2014, 2015, 2016
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