We are creatively-driven and strategically-led makers and doers who love building and shaping brands that stand the test of time.
We believe in the power of great storytelling, brand aesthetics,
and strategic use of touch-points that inspire dialogue and generate business growth.
Current Awards > German Brand Award 2018, 2019, 2020 🥇 RedDot 🥇Previous awards: ADC 🥇Cannes Lions 🥇 Deutscher Digital Award 🥇EFFI 🥇NY Festival 🥇 EPICA 🥇 EuroBest... et al.
The audience has the unique opportunity to see the action from the cockpit – cameras on board the Airbus and one of the Patrouille jets highlight just how spectacularly and precisely the planes fly in formation through the Wengen mountains. Viewers are then transported from the passenger jet cockpit into the goggles of a skier, who continues the Lauberhorn story through Hundschopf and Minschkante right up to the finish line and its crowds of spectators.
New name, new face, new voice – FOUNDRY gives a company its identity. After the merger of many regional companies into one of the largest telecommunication company in Germany, it was time to merge on a communicative level – to become a truly unique brand. After the merger of many regional companies into one of the largest telecommunication company in Germany, it was time to merge on a communicative level - to become a truly unique brand. Foundry won the award for Excellence in Brand Strategy, Management and Creation Brand Strategy at the German Brand Award ’18.
E-scooters, the most popular micro-mobility trend today. It’s also the most competitive market segment in urban mobility. We’ve succeeded in establishing Lime throughout Germany with the integrated content campaign "Unlock Life,” which consists of portraits of real city dwellers who share their personal stories. Using humorous, local & socially relevant references, the campaign helped make the international market leader by far the best-known e-scooter provider in Germany.
Foundry and Bumble spread the love throughout the streets of Berlin with a 360 campaign. With over 40 million users in 160 countries, Bumble is not only fastest growing dating app today, but the first one of its kind where “women make the first move.”
Unattainable beauty ideals, drastic discounts are how the majority of exchangeable online beauty shops position and advertise themselves. Flaconi is taking a different path to become Europe's No.1 in this segment. Empowering Beauty was designed to help people understand that self-confidence is what makes someone truly beautiful. Our 360° campaign focuses on an essential aspect of empowerment: the expression of appreciation through compliments.
FOUNDRY joins EGO Movement, a Swiss brand of e-bikes that combine technology and design, on their mission to change urban mobility into a stylish journey. Filmed in Rome, EGO Movement’s first campaign video showcases the strength of the e-bike’s engine and the stylish nature of its design by featuring a young woman who effortlessly pulls a musician – as he plays the piano – through Rome’s gorgeous city alleys and piazzas. We helped them lay their path to success starting with the design of their brand identity. Then we designed their shops, promotional material, and booths for all the bike shows touring major cities. We even consulted on product development and accessories for their bike
Together with SWISS we brought the Swiss Alps to London. At the Battersea Park’s Ski & Snowboard Festival, visitors had an exhilarating flying experience on flight simulators from the groundbreaking technology of Birdly®. The British capital is mostly flat, but by combining virtual reality, 3D audio, robotics and simulation technology, we brought the Alps to our fellow Londoners virtually within reach and presented Switzerland as an attractive travel destination. Around 16,000 participants were able enjoy this full-body experience as they flew like birds – with their arms outstretched –through the majestic Swiss alpine landscape
FOUNDRY and SWISS Airlines give the people of Milan a taste of what it’s like to fly with SWISS – by introducing them to the first intercontinental tram. A commuting experience that took the Milanese on their way to work, home or wherever, as if they were flying above New York City, Tokyo and Johannesburg.We replaced the windows on one of Milan’s most historical trams with monitors running aerial footage of different cities around the world.
FOUNDRY and SWISS Airlines turned a grey and rainy London into a winter wonderland. As part of the Made in Switzerland winter campaign in the U.K, we created an untraditional and innovative marketing effort which turned the old Spitalfields Market into a winter wonderland playground. The screen featured three Swiss guys on a sun-kissed, majestic alpine setting who teased and encouraged passersby to engage in a snowball fight with them. All they had to do was throw snowballs at the actors on the screen, if the snowball hit one of the actors, the screen would sense it, giving the participant a score towards a prize.
December 10, 2018 marks the 70th anniversary of the Declaration of Human Rights. Nevertheless, human rights are still not the same for everyone as asylum seekers across Europe are being sent back to unstable and dangerous areas. FOUNDRY Berlin developed a campaign for AMNESTY Finland to celebrate the anniversary as an “Unhappy Birthday – no reason to celebrate.” The campaign consists of films, social media and billboards.
Foundry developed the new positioning, brand strategy and corporate Identity for the third largest internet and cable provider in Germany. Today, as lead agency, Foundry creates advertising campaigns, promotions, internal campaigns, B2B marketing materials, POS & dealer support, sponsoring materials and much more: https://foundry.berlin/branding/pyur
Foundry develops and executes various brand activation experiences and content for international SWISS markets. Many campaigns have gone viral and generated lots of media attention. https://www.foundry.berlin/cases/swiss-360/
Foundry helped develop the new positioning for the leading beauty e-commerce retailer. Today, as the lead agency, Foundry is engaged in the strategy and brand building developments, content creation, advertising campaign creation and execution, product development and many other cool projects.
As the lead agency for German-speaking Europe, Foundry has and continues to successfully help develop the brand through the creation of content, experiential brand activation and advertising campaigns.
Foundry developed a new positioning, brand strategy, corporate Identity, content and events for one of the largest Swiss financial services provider: https://foundry.berlin/branding/swisspartners
Winner in Brand Strategy. Client: PŸUR
»Excellence in Brand Strategy and Creation« Client: Bumble
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