We are creatively-driven and strategically-led makers and doers who love building and shaping brands that stand the test of time.
FOUNDRY is built upon an entrepreneurial spirit to create captivating, meaningful and innovative marketing and branding concepts. We believe that brands can make a difference in people’s lives by crafting engaging platforms and content that inspire a dialog. Why FOUNDRY? Because at heart we are a group of hands-on makers and doers who enjoy building and shaping brands that stand the test of time.
Based in Berlin and Zürich we’re a team of international designers, digitalists, advertisers, trend researchers and strategists that share a common hunger to help companies shape their vision through branded content and storytelling – always with the ultimate goals to inspire curiosity, generate growth, and build brands that people care about and want to engage with.
December 10, 2018 marks the 70th anniversary of the Declaration of Human Rights. Nevertheless, human rights are still not the same for everyone as asylum seekers across Europe are being sent back to unstable and dangerous areas. FOUNDRY Berlin developed a campaign for AMNESTY Finland to celebrate the anniversary as an “Unhappy Birthday – no reason to celebrate.” The campaign consists of films, social media and billboards.
Foundry and Bumble spread the love throughout the streets of Berlin with a 360 campaign. With over 40 million users in 160 countries, Bumble is not only fastest growing dating app today, but the first one of its kind where “women make the first move.”
Foundry gives a new name, a new face and a new voice to the third largest cable provider, and one of the of the largest telcos in Germany. Being a company made up of many different regional companies across Germany, they felt it was time to consolidate all of these different entities into one. It was indeed time for a unified brand.
FOUNDRY and SWISS turned a grey and rainy London into a winter wonderland. As part of the Made of Switzerland winter campaign 2017 in the UK, we brought to Londoners a chance to become a child again. To show Londoners how beautiful and fun the season is in our sunny, snow-covered Alps, we have created Winter wonderland is just a throw away: an untraditional, innovative and integrated marketing effort which turned the Old Spitalfields Market into a winter wonderland playground. For three days the 64 square meters setup was staged with real snow and pine trees surrounding a 2×3 meters digital screen with interactive technology such as unity 3D real-time engine and tracking devices. The screen featured three Swiss guys on a sun-kissed, majestic alpine setting who teased and encouraged passerby to engage in a snowball fight. All they had to do was throw snowballs at the actors on the screen. If the snowball hit one of the actors, the screen would sense it, giving the participant a score towards a prize. It was an amazingly fun event, attracting more than fifteen hundred participants who had a blast playing to win great prizes such as SWISS chocolate, beanies, sunglasses, 50 GBP vouchers, as well as an eight-day vacation in St. Moritz including business class tickets and ski passes.
Foundry developed the new positioning, brand strategy and corporate Identity for the third largest internet and cable provider in Germany. Today, as lead agency, Foundry creates advertising campaigns, promotions, internal campaigns, B2B marketing materials, POS & dealer support, sponsoring materials and much more: https://foundry.berlin/branding/pyur
Foundry develops and executes various brand activation experiences and content for international SWISS markets. Many campaigns have gone viral and generated lots of media attention. https://www.foundry.berlin/cases/swiss-360/
Foundry helped develop the new positioning for the leading beauty e-commerce retailer. Today, as the lead agency, Foundry is engaged in the strategy and brand building developments, content creation, advertising campaign creation and execution, product development and many other cool projects.
As the lead agency for German-speaking Europe, Foundry has and continues to successfully help develop the brand through the creation of content, experiential brand activation and advertising campaigns.
Foundry developed a new positioning, brand strategy, corporate Identity, content and events for one of the largest Swiss financial services provider: https://foundry.berlin/branding/swisspartners
Winner in Brand Strategy. Client: PŸUR
»Excellence in Brand Strategy and Creation« Client: Bumble
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