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WORDUP PR Managing Director Achim von Michel has been working for German medium-sized companies since 2006 in his function as press spokesman and representative for politics of the German Association for Small and Medium-Sized Businesses (BVMW) in Bavaria. In the press area, his duties include creating press releases, organizing and conducting interviews (print, TV and radio), participating in round tables and press conferences (including the Munich Press Club) and delivering articles for the association magazine DER MITTELSTAND. As a lobbyist, Achim von Michel is responsible for the contact to political decision-makers of all parties in Bavaria, takes part in panel discussions and works in committees on an SME-friendly economic policy.
WORDUP PR has been advising the US developer of patent management software ANAQUA on all questions of press work in the DACH-region since 2016. In addition to all localizations of the US press releases, WORDUP PR also develops and supports specific German PR campaigns. In addition, WORDUP PR designs and organizes up to three specialist events on the subject of "Intellectual Property" in Germany and neighboring European countries each year.
WORDUP PR has more than 20 years of experience with the introduction of new media technology. The agency accompanied both the market launch of the digital radio standard DAB in the late 1990s and the introduction of digital terrestrial television DVB-T in 2005. With the new 5G standard FeMBMS, moving pictures will be broadcast in the future via 5G. On behalf of the Bayerischer Rundfunk, WORDUP PR accompanies the Bavarian test project 5G TODAY and the Germany-wide 5G Media Initiative. In addition to the website and print documents, targeted measures in the area of press and public relations were planned and implemented with the aim of continuously presenting the research project in the relevant industry publications worldwide.
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