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ADB wanted to offer something their competition didn’t, and their bet was on becoming a more human, more approachable, less bureaucratic organization. The ADB’s president’s agenda was using new tech to run the business in a more efficient way, involving digital transformation and innovation to improve the processes overall. They acknowledged that the process of getting a loan is a very slow one, involving a lot of complicated paperwork, and that they needed to do better. The starting point for this project was McKinsey’s 100-page "Asia Development Report”, which acts as a summary of development progress in Asia. ADB realized that it’s too academic, too long, that nobody really reads it and that they need to do better. The audience that ADB needed to reach is a very special one: namely, government officials all across Asia. To reach them, ADB decided to move to storytelling: away from reports, to the actual stories behind the development, covering the projects’ impact on people’s lives, showing who the people behind various projects are. A related idea was to establish a community around sustainable development projects — solar farms, low-carb tech, and so on.
In 2016, the Gelsenkirchener Gemeinnützige Wohnungsbaugesellschaft-GGW reacts above all to current political developments. In addition to its core business of housing management and the construction of new housing, it supports the city as a municipal housing company in many challenging issues such as housing for refugees or the creation of kindergarten facilities. BETTY + BETTY has conceived, designed and edited the company report.
The FUCHSJAGD brewery combines in its two pubs in the Düsseldorf districts of Eller and Gerresheim classic brewhouse atmosphere and modern gastronomic experience - with traditional home cooking, open kitchen and a contemporary, modern architectural concept. BETTY + BETTY, together with the family-run business, is developing a clear identity that is reflected in both the interior and the design, and whose story is told through all communication tools.
As a management and technology consultancy, CASSINI develops strategies for digital change and leads its clients into the future. The consultants help corporations, medium-sized companies and the public sector to identify and implement relevant opportunities in a constantly changing environment. BETTY + BETTY analysed Cassini Consulting's employer profile in the public sector and, based on the central results, designed a comprehensive recruiting approach. With an integrated communication concept and a clear brand story, we support employer branding along the candidate journey.
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