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Königsegger WalderBräu AG is a medium-sized traditional beer brewery based in Oberschwaben. It is Germanys only brewery listed at the German stock market paying a "beer dividend". Also the beer is known and awarded for its unique taste. Our task: Increase of beer turnover in gastronomy and retail. Also the identification of customers and employers with the brand needs to be improved.
»We're not a construction company anymore.« – Roland Koch, from 2011 to 2014 CEO of Bilfinger, put it in a nutshell. Bilfinger Berger has undergone a fundamental transformation process: Over the years, the company has transformed itself from a construction group into an internationally active engineering and services company. In 2011, Bilfinger Berger generates about 80 percent of its total output volume in the services business. In the public perception, however, the company, which comprises some 300 individual brands, continues to be perceived as a construction group. In order to express this change and the strategic realignment, to strengthen the brand's presence, and to communicate the Group's service range and structure as an engineering and services group, Truffle Bay was mandated to revise the brand strategy and create a new corporate design.
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