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You probably know the situation: As a marketing manager, time is constantly burning under your fingernails, you rush from meeting to meeting and in between you have to take a look at all the current projects and nod off... What is the result? You can no longer pay sufficient attention to all projects in operative marketing. Mistakes happen, or actions are only half-heartedly realized and do not bring the planned result. The corporate goal can no longer be consistently pursued because other sites are constantly opening up that also require attention. What is the solution? Book us as your external marketing department. We, the AKI-TEAM, take care of marketing, market research, advertising, PR, trade fairs etc. In accordance with the company's objectives, we work professionally, intensively and transparently for you and always keep an overview of the tasks, requirements and the available budget.
The market in view, the deal in mind. Marketing decision-makers today have to consider very different perspectives. Markets and target groups are changing faster and faster, time to act is getting shorter and shorter. At the same time, there are more and more channels and media used for communication and more and more possibilities to extract data from the dialogue between brand and customer. All this in the closest possible coordination with the sales structure: When is a lead "ripe" for handover to sales? What insights into the customer approach come from there? Do the campaigns ultimately pay off? How do you manage to lose as little information as possible at the interfaces? Listed aspects have an influence on the cooperation with agencies. The much-cited "colourful pictures" are no longer sufficient to define marketing activities.
In spring 2016, the Bilfinger Group sells its Water Technologies division to the Chinese environmental technology company Chengdu Techcent Environment. In the course of this transaction, Truffle Bay develops a new brand positioning and a new name for the division and designs the new brand appearance.
Internationally, Körber stands for outstanding performance in the technology sector. In order to optimally align the Group for the digital change, the new Körber Digital division was founded in 2017. Based in the start-up hotspot of Berlin, Körber Digital acts as a Group-wide catalyst for all issues related to digitization. As a strategic brand consultancy, Truffle Bay has supported the Körber Group in developing the brand strategy for Körber Digital from the very beginning. At the same time, the corresponding, progressive brand identity was created in the form of a multifunctional, fluid design system that underscores the radically revolutionary character of the brand.
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