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JalouCity: A campaign for blinds that have never been seen before. JalouCity is a retail chain with a high level of expertise in tailor-made blinds. Which are naturally somewhat more expensive than the usual standard products you can get in a DIY store. So JalouCity wanted to communicate its special competence for custom-made blinds in an unusual and original way. That's why the company turned to the advertising agency lawinenstift.
The fact that ROLLER as a discounter in the furniture sector has to pay attention to the last decimal place is not surprising. However, one would not necessarily assume that an old-established furniture discounter wants to make classic media planning unnecessary. "Up to what volume can we efficiently scale our online marketing through Real Time Advertising (RTA) in the German market - with at least the same quality standards as in classic media planning? ROLLER commissioned the experts of the independent Trading Desk adlicious with this question. The advertising effectiveness was determined with the contribution score algorithm of the multi-channel tracking system from exactag and compared with classic media bookings.
After the successful product launch, IDAGIO was faced with the challenge of achieving growth in the competitive streaming market as a relatively unknown brand. In order to support the performance campaigns used so far and to strengthen growth in the DACH region, the marketing focus was placed on branding measures with the possibilities of programmatic advertising.
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