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We are looking for a high-quality modern design with an emotional human-centered claim. An approach that responds to the changing target group of younger readers without losing touch with the older and more conservative readership. The for a long time strongly male dominated hunt scene gets now more and more female influx, therefore the magazine for women is to be in the future just as attractive, as for the hunting man. In addition, PIRSCH is to be positioned as the leading hunting magazine.
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