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Dot Incorporation develops innovative solutions for the visually impaired. The Startup began with the Dot Watch – a watch, based on the Braille language which makes time readable by touch. The Startup then went on to develop the Dot Mini – the Kindle for blind people. This device makes it possible to “read” whole books, sentence by sentence and it is compact (/petite) enough to fit into the pockets of your trousers. However, until now it was only able to offer already translated books and material in Braille. The technology is still too premature in order to be able to translate content in real-time. Yet being able to do so, poses the last missing piece to the puzzle, in order to literally transform Dot-Mini into a smart-media device. PROBLEM There are ca. 285 million blind and visually-impaired people world-wide, who only have very limited access to content, which to the rest of us, is a natural and irrefutable part of our lives. Only 3% of all accessible texts are available in Braille. And although translators do exist in the marketplace, these are not accurate, due to the rules of Braille Grade II only being applicable by human beings. Not only does the rulebook consist of over 300 DIN A4 pages, but the language is also multifaceted and complex. It is for this reason, that one still needs an experienced professional, who checks and corrects a Braille translation in order to receive an accurate result.
At Gravis there was a problem: they could not keep up with the price war against the competitors, because they only sold practically price-fixed Apple products. Their special plus was their high level of consulting competence and we wanted to work that out.
WORDUP PR has more than 20 years of experience with the introduction of new media technology. The agency accompanied both the market launch of the digital radio standard DAB in the late 1990s and the introduction of digital terrestrial television DVB-T in 2005. With the new 5G standard FeMBMS, moving pictures will be broadcast in the future via 5G. On behalf of the Bayerischer Rundfunk, WORDUP PR accompanies the Bavarian test project 5G TODAY and the Germany-wide 5G Media Initiative. In addition to the website and print documents, targeted measures in the area of press and public relations were planned and implemented with the aim of continuously presenting the research project in the relevant industry publications worldwide.
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