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Together with the Swiss universal bank UBS, we have developed a new integrated branch concept. The aim of the concept is to intensify client proximity in combination with digital services. Each branch is to optimize access to UBS’s global expertise and online services. The focus is on client needs. With the help of augmented reality and digital branch communication, banking products are made tangible and understandable. The client is guided through the branch structure and can discover the world of UBS. “We wanted to bring the previous paper-based brochures to life and actively communicate the stories, because UBS really does have a lot to tell. In the future, UBS clients should experience the branch as a holistic communication surface with personal closeness,” says Jens Tarnowski, the Account Director responsible at Syndicate Design. The central element of space and communication is the newly interpreted ” asset pyramid”. It is linked by a tablet to an augmented reality application and thus brought to life digitally. It illustrates the consulting process in a playful way and conveys the different stages of wealth creation in an interactive and involving way.
Cooperative partnerships have proven to be the most valuable asset for Afinum during the last 20 years. Supporting its portfolio companies and their management at reaching their goals without interfering into daily business operations, the Afinum team sees itself as a trustworthy shareholder and partner. This approach is now well-established in the mid-tier and has helped Afinum to become one of the leading private equities investing in the mid-cap market of the DACH region. The German mid-cap investment firm Afinum has been shaping succession situations for SMEs for nearly two decades. With the nearing of their 20th anniversary, the necessity to transform their brand strategy and identity became apparent. The rebranding had to encompass their vision of putting people first as the most valuable asset of any company.
Preu Bohlig represents one of the largest law firms in Germany in the fields of intellectual property law and pharmaceutical law. With a team of highly specialised lawyers and five locations across Europe, Preu Bohlig has been consulting companies ranging from global corporates, to small- to medium-sized enterprises and startups for the last 60 years. Driven by the guiding principle of their founder, Albert Preu, to combine excellent knowledge, an open mind and absolute reliability, Preu Bohlig has committed itself to protect the intellectual property of their clients.
Wise (vormals TransferWise) ist ein global tätiges Technologieunternehmen, das an der besten Lösung arbeitet, um Geld schnell, einfach und günstig um den Globus zu bewegen. Egal, ob du Geld in ein anderes Land versendest, im Ausland lokal bezahlst oder internationale Zahlungen im Geschäftsverkehr tätigst, die Mission von TransferWise ist es, dein Leben einfacher zu machen und Geld zu sparen. Tonka übernahm den Auftrag, eine Steigerung der Markensichtbarkeit, des Bekanntheitsgrads und Share of Voice in Deutschland herbeizuführen.
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