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The market in view, the deal in mind. Marketing decision-makers today have to consider very different perspectives. Markets and target groups are changing faster and faster, time to act is getting shorter and shorter. At the same time, there are more and more channels and media used for communication and more and more possibilities to extract data from the dialogue between brand and customer. All this in the closest possible coordination with the sales structure: When is a lead "ripe" for handover to sales? What insights into the customer approach come from there? Do the campaigns ultimately pay off? How do you manage to lose as little information as possible at the interfaces? Listed aspects have an influence on the cooperation with agencies. The much-cited "colourful pictures" are no longer sufficient to define marketing activities.
Development and redesign of target-strategic and operative marketing concepts of several well-known chemical companies in the B2B sector. Continuous support of the business units and coordinated communication concepts for the respective business areas. Analysis, planning, implementation and control of marketing goals and activities.
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