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Synertrade is a leading global provider of cloud-based solutions for the digitalization of procurement processes in companies. By providing the Synertrade Suite, a modular platform that covers the entire procurement process with more than 30 modules, purchasing processes are accelerated and simplified. The brand and all products and services are to be better marketed in the DACH region , visibility on the web improved, new customers addressed in B2B social media.
BAILAS CONTEMPORARY COIFFURE stands for contemporary hairdressing art and finds an exclusive home on Achenbachstraße in Düsseldorf's zoo district. The studio on the ground floor of an old building that was lavishly restored in 2012 is, in addition to the inspiring influences from the surroundings, also a place for relaxation and the necessary distance from everyday life. BETTY + BETTY transports the BAILAS brand into the room and is responsible for the complete interior design, from concept to implementation and the planning and design of individual furnishing elements.
The Californian energy bar manufacturer CLIF has been supporting the active lifestyle of top and everyday athletes for more than 25 years. An essential part of CLIF’s philosophy is to do good in the world and provide customers, employees and the environment with positive energy. In order to carry the brand’s dynamic commitment beyond the US, a Europe-wide campaign is being developed, which will not only increase awareness but also focus on the brand’s happiness factor.
Next stop Germany! Three appealing, but quite different global information campaigns for food classics from Spain visited several German cities as part of a Europe-wide roadshow to promote their specialties. In order to guarantee maximum consumer awareness of the products locally, we worked together with the Spanish lead agency Tactics to coordinate all PR activities in Germany for the EU-funded campaigns “Ham Passion Tour”, “Olive Oil World Tour” and “Cultivating the Taste of Europe”.
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