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Rieger opens its new, largest and most spectacular house in Heilbronn in June 2019. But here Möbel Rieger is still relatively unknown. So the brand must be made known in Heilbronn and the surrounding area in record time.
JalouCity: A campaign for blinds that have never been seen before. JalouCity is a retail chain with a high level of expertise in tailor-made blinds. Which are naturally somewhat more expensive than the usual standard products you can get in a DIY store. So JalouCity wanted to communicate its special competence for custom-made blinds in an unusual and original way. That's why the company turned to the advertising agency lawinenstift.
THE PROJECT: It is about Waldorfshop's redesign, mainly in a strategic way. Which structures make sense? How can the available articles be found best? What are the target audiences? Waldorfshop is based on the original idea to contribute to the healthy development of babies, children and young people by offering environmentally friendly and pedagogically meaningful products in the sense of Waldorf education. CHALLENGE: The products should be visible to potential buyers. It required a lot of research work, especially to find out how the items can best be found - and by which target group. The shop's menu was adapted accordingly.
THE PROJECT: Support for the placement of political advertisements by Fairtrade Germany in social media. This support refers to the strategic and content-related planning of the ads as well as to the consulting for the implementation of a landingpage. Furthermore, this concerns monitoring and preparation of daily reports. The company ensures through a certification system that positive and sustainable changes take place on a social, ecological and economic level. CHALLENGE: Before political advertising can be placed, certain formalities must be addressed. The number of impressions depends strongly on Facebook's algorithms as well as certain strategic factors.
FDI Center is a leading foreign direct investment (FDI) consulting firm, working with countries, regions, cities, special economic zones and industrial parks from around the world to develop and implement successful strategies for attracting investment. They specialize in helping investment promotion and economic development agencies, other government organizations, and industrial parks attract and retain foreign direct investment. The FDI Center is the primary source of practical knowledge and advice on all aspects of FDI promotion. The company desires more visibility on the web and a lead generation strategy for B2B.
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