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Dot Incorporation develops innovative solutions for the visually impaired. The Startup began with the Dot Watch – a watch, based on the Braille language which makes time readable by touch. The Startup then went on to develop the Dot Mini – the Kindle for blind people. This device makes it possible to “read” whole books, sentence by sentence and it is compact (/petite) enough to fit into the pockets of your trousers. However, until now it was only able to offer already translated books and material in Braille. The technology is still too premature in order to be able to translate content in real-time. Yet being able to do so, poses the last missing piece to the puzzle, in order to literally transform Dot-Mini into a smart-media device. PROBLEM There are ca. 285 million blind and visually-impaired people world-wide, who only have very limited access to content, which to the rest of us, is a natural and irrefutable part of our lives. Only 3% of all accessible texts are available in Braille. And although translators do exist in the marketplace, these are not accurate, due to the rules of Braille Grade II only being applicable by human beings. Not only does the rulebook consist of over 300 DIN A4 pages, but the language is also multifaceted and complex. It is for this reason, that one still needs an experienced professional, who checks and corrects a Braille translation in order to receive an accurate result.
Protonet develops innovative cloud solutions for the office space and for home - the Personal Cloud. Not only do they promise their customers security and protection for their data, but they also provide clients a complete sovereignty thereof. In a broad-based campaign, they want to attract the public's attention in order to inform them about data protection in the age of Google, Facebook, and Co. PROBLEM The limits of data protection are being put to the test nowadays. The topic is gaining a great presence in the media and is causing increasing concern among end-users. Is a free internet service really free or do we really just pay in another currency? How much of our most sensitive and personal information do we share every day? Are we truly aware of how transparent we are for big internet magnates? These giants, in turn, are not very transparent and leave us standing in the dark with a ton of questions.
In cooperation with the German Association for Small and Medium-Sized Businesses (BVMW), WORDUP PR designed and organized a specialist event on business application fields of blockchain technology for the Liechtenstein company edeXa AG. The event took place in the exclusive Munich Künstlerhaus and attracted experts from Germany and abroad.
WORDUP PR has more than 20 years of experience with the introduction of new media technology. The agency accompanied both the market launch of the digital radio standard DAB in the late 1990s and the introduction of digital terrestrial television DVB-T in 2005. With the new 5G standard FeMBMS, moving pictures will be broadcast in the future via 5G. On behalf of the Bayerischer Rundfunk, WORDUP PR accompanies the Bavarian test project 5G TODAY and the Germany-wide 5G Media Initiative. In addition to the website and print documents, targeted measures in the area of press and public relations were planned and implemented with the aim of continuously presenting the research project in the relevant industry publications worldwide.
WORDUP PR has been advising the US developer of patent management software ANAQUA on all questions of press work in the DACH-region since 2016. In addition to all localizations of the US press releases, WORDUP PR also develops and supports specific German PR campaigns. In addition, WORDUP PR designs and organizes up to three specialist events on the subject of "Intellectual Property" in Germany and neighboring European countries each year.
WORDUP PR was contracted by the Dutch provider Payconiq to launch a mobile payment app. Using the slogan "Servus München" and in cooperation with Serviceplan and a social media agency, WORDUP PR was responsible for all PR and press work in this project.
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