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THE PROJECT: Support for the placement of political advertisements by Fairtrade Germany in social media. This support refers to the strategic and content-related planning of the ads as well as to the consulting for the implementation of a landingpage. Furthermore, this concerns monitoring and preparation of daily reports. The company ensures through a certification system that positive and sustainable changes take place on a social, ecological and economic level. CHALLENGE: Before political advertising can be placed, certain formalities must be addressed. The number of impressions depends strongly on Facebook's algorithms as well as certain strategic factors.
NATRUE is an internationally active non-profit association based in Brussels. It aims to protect and promote natural cosmetics worldwide. The NATRUE label, appearing on over 5,000 products worldwide, helps consumers identify authentic natural and organic cosmetics. Public Link has supported NATRUE for years by positioning the association as credible experts in the trade and consumer media.
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