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We believe in a new way of branding, a world of digital environments where businesses brand themselves not only by the way they look or communicate but by all user experiences and the actual services they provide.
As a multidisciplinary design agency with 8 different passports we like to bring our diverse perspective to the table. Tirelessly we strive to see the whole picture in a project from strategy to execution.
Our core expertise ranges from Brand Strategy and Visual Identity to Digital Design, UX Design, Brand Activation, Concept Development and Digital Product Development.
Details unter: work.seriousbusiness.agency/condenast/
Undergoing changes in the print market have pushed Condé Nast to explore new business opportunities in a digital environment which set the foundation for this project. We were tasked to develop new concepts and business models for a new premium lifestyle brand of Condé Nast that drives future digital revenues. Leading us to 3 prototypes of digital products to tap into new markets and audiences.
Details unter: work.seriousbusiness.agency/Girlsglobe/
For the swedish non-profit Girls Globe we developed a new brand and platform to educate and inspire people to take action on issues related to human rights, social justice and gender equality through creative communications, driven by the connected voices of girls and women worldwide. The new brand is supposed to reflect the global approach and community of bloggers and readers that Girls Globe is addressing. The new platform improves the usability for all contributors around the world as well as creating a clearer hierarchy of content and categories while enabling to publish different media reflecting the growth of content at Girls Globe to create a more equal world.
As part of Amnesty International's Global Write 4 Rights Campaign we developed a unique concept and campaign to collect signatures for 10 cases of human rights violations with the goal of increasing the public’s awareness of the campaign, emotionally invest them to take action and give their signature. Based on insights from field research in Iceland we developed the "Light up the dark" Concept where the public could experience how their signature can make a difference in people's lifes affected by human rights violations. To gather public awareness and media attention we created an interactive installation as a projection on Reykjavik's landmark, the 70m tall Hallgrimskirkja where we called upon visitors to keep the flame in the projection alive by giving their signatures on iPads on the location and rewarding them with a thank you note in the projection. We then activated the Icelandic public through an online campaign to light up the dark on the campaign landing page where the largest amount of signatures was collected from resulting in the most successful campaign in Iceland ever with 95.000 signatures and a 50% increase of overall signatures as well as a 6x increase of public signatures compared to the previous year.
Details unter: work.seriousbusiness.agency/beoplay/
To move away from the often static PDF brandbooks and serve the needs of different stakeholder groups in a more dynamic way we designed an interactive digital brandbook for B&O PLAY. It offers two paths of exploring the brand. The first section of the brandbook contains an interactive website which enables the user to actively explore the brand story through an audiovisual experience by scrolling through the brand story of B&O PLAY. The second part gives all stakeholder groups quick access to all the relevant guidelines and assets by combining functionality with inspiration.
Details unter: work.seriousbusiness.agency/rff/
Over a 4 month period we developed a new brand strategy, identity & direction for Reykjavik Fashion Festival, building a stronger connection with Icelandic Fashion Designers and creating a unique brand to draw international attention.
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