zigzag GmbH

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Unsere Philosophie

We are zigzag, designing meaningful/innovative/digital experiences that delight/impact/transcend.
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[Über Uns] Die zigzag GmbH ist eine international tätige Designagentur mit dem Schwerpunkt User Experience und digitalem Produktdesign. Wir begleiten unsere Kunden im gesamten Entwicklungsprozess, von User Research, Konzeptarbeit, Interaktions- und Visual-Design bis hin zu Prototyp- und Software-Entwicklung. Wir arbeiten für Fortune 500-Unternehmen sowie Start-ups aus unterschiedlichsten Branchen, unter anderem im Bereich Consumer Electronics, Automotive, Mobility, Health oder Finance. Unser Team aus Experten für die Bereiche Research und Konzeption, Design, Prototyping und Implementierung arbeitet eng vernetzt und strebt stets eine exzellente und maßgeschneiderte Lösung für den Kunden an. Unsere Stärken sind dieser durch und durch interdisziplinäre Ansatz sowie ein sehr hoher Qualitätsanspruch.

Unsere Kundenfälle

4 Projekte, realisiert von zigzag GmbH

comdirect Mobox Application

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Getting started with banking can be difficult. Learning to budget, managing different accounts, transferring money and developing good banking habits can be intimidating — especially to young adults that haven’t done it before. Comdirect had a mission to make this transition into financial independence easier and more accessible. They approached us to design a mobile banking experience that would attract young users new to banking.

Lösung

Once someone opens an account, they don’t often switch to another bank. This makes young adults an especially valuable user group for banks to attract. Keeping this in mind, we framed our approach around making banking more appealing to a younger audience. A convenient, friendly, contemporary experience was best suited our users’ everyday banking needs. We designed the information architecture and user interface around these key concepts.

Ergebnis

Ratings scored as 4.5 on Apple App Store and 4.6 on Google Play The final outcome, Comdirect Mobox, was implemented on both Android and iOS. We were able to leverage young adults’ existing familiarity with mobile interfaces and integrate contemporary visual and interaction patterns into the app. This proved successful — since release Comdirect Mobox has received very positive reviews as well as an IF design award. We were delighted to hear that the app is also being used by adults because of its clear presentation of information. Contemporary Design Language We established a new visual language, reinterpreting Comdirect’s corporate design, to appeal to our younger target audience. Vibrant, friendly colours and custom iconography were integrated into the user interface to create an exciting brand experience. Simplified Money Management Managing your finances shouldn’t be complicated. We brought forward the most desired features defined in user tests into an easy-to-manage 3-tab structure. Users can seamlessly swipe between screens to quickly check their balance, transfer money, find ATMs and budget their finances. Supporting Good Habits Comdirect Mobox is designed to teach users how to manage their money better. Using the app’s savings feature, users can develop long-term financial goals by allocating money towards future purchases. Once a savings goal is achieved, funds can be transferred to a Giro Card to spend.

comdirect Trading App

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Founded in 1994 as a direct bank subsidiary of Commerzbank, comdirect has built its reputation as a pioneering bank by offering fully online services without any local branch. It led the era of internet banking & trading in the German market and positioned itself as a successful case study. In 2015, comdirect planned another major shift by extending and strengthening its focus to mobile trading. Zigzag had the exciting opportunity to define a new trading experience tailored for mobile and targeted toward traders in the general public - not only professionals. In close collaboration with comdirect’s UX team, zigzag envisioned a mobile experience with the ambition to create the best trading app in the German market.

Lösung

After the team obtained sufficient knowledge on trading, we defined guiding themes for the user experience we wanted to create including Detox UI, Fast Lane, Cruise Control and Upselling. They played key roles in determining whether proposed solutions matched our initial aims. As the interaction design’s structure and flow became more concrete, we explored visual design directions. We didn’t focus on a diversity of visuals, but rather purposeful expressions that were harmonious with the comdirect’s new corporate identity. Below are some snippets from which you can have a sneak peek into our process.

Ergebnis

Zigzag provided a web-based component library and Android native prototype to communicate the detailed behaviors and motion as the outcome of the design phase. Additionally, we supported the development process thoroughly with more definitions and assets. Thanks to hard work on all sides, the app was released on Google Play and App Store in 2016. Here we’d like to walk you through some highlights of the features the comdirect trading app provides. Simple & Personalized Though the goal of trading is commonly straightforward, how people prioritize information and their interests vary significantly. The comdirect trading app provides a versatile and modular overview which users can easily personalize. The team put their best effort towards simplifying the information and the process. Smart & Powerful Search Searching while trading, with such a tremendous amount of items available, can be compared to navigating the sea with a compass. Comdirect trading app’s search seems simple by providing powerful functionalities like categories and filters. Streamlined Order Process You might have to navigate through multiple types of options during a transaction, which often becomes an obstacle to non-professional users. Additionally, these steps can also be obtrusive to professional users who simply want to hit Go. With the comdirect trading app, we streamlined the process of accessing items and making transactions.

Siemens Junelight Smart Battery Application

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Siemens, a well-known name in the heavy-duty energy management industry, now expands to the commercial market by introducing its new line of consumer battery storage systems. Siemens teamed up with zigzag to tap into today's data-savvy consumer market and develop a best-in-class digital energy management experience. Zigzag not only worked to envision the digital experience, but also helped Siemens with implementing multi-channel applications in an agile manner. After a robust period of development and testing, the Junelight system was launched in Jan 2019 and it is now available in the German market.

Lösung

Modular Design for Various Scales & Touchpoints To make a consistent digital experience, the team came up with a design system respecting Siemens's core brand values. This empowered Siemens to scale up the development of the app into multiple digital channels. The team delivered a reusable code library and UI toolkit that could be easily used within both web and app contexts. Processing Data into Comprehensible Insights In a connected digital world, data is ubiquitous. The true potential of data lies in deriving insights from it. The Siemens Power 3 presents a rich and comprehensible data visualization with enough context for novice consumers to get a bird's eye view. It also enables power users and expert technicians to dive deep into the numbers and related events to make informed decisions. Transparent & Powerful Configuration Configuring a device can be intimidating when presented with numerous controls described in technical terms. The app simplifies these controls by prioritizing and presenting the most important ones to the consumer. A larger number of controls are still available for providing technicians an extra edge when servicing customers remotely.

Ergebnis

The best moment of a project is when you see your efforts come to life. Thanks to the great work from both our team and the Siemens development team, Junelight was successfully released at the end of 2019 on both the App Store and Google Play. Within a few months it was already acknowledged for its excellence with an iF Award 2019 in the Communication discipline.

vitaliberty FiTS Application

Aufgabe

Vitaliberty, one of the leading E-health B2B service providers in the German market, wanted to launch a new-generation consumer wellness service. Zigzag worked together with the Vitaliberty team to define the product from the ground up, design core parts of the service and develop the Android side of the app, FiTS. The core idea was to conceptualize and design highly adaptive fitness programs for 'real people' who may not be athletic nor highly motivated. How to combine motivation, body positivism and a sense of humor was the key challenge. Combining these aspects with machine-learning adaptiveness ultimately created dynamic, meaningful and motivating workout programs.

Lösung

Released in 2017, FiTS offers its fitness motivation program on both App Store and Google Play. It constantly expands its market and continuously improves itself to provide truly adaptive service and also spread the positive energy around its community. Here's how the initiative is written quoted from the official website of FiTS: "To live a healthier life it takes more than just will or goals. It's about bridging the intention-behavior gap. You need to re-code your brain. No matter if you want to stop an unwanted behavior or start a wanted one. The best way to do so is by taking baby steps. Having a positive mind. And by being useful within everyday life. That's why FiTS supports you creating healthy habits and stick to it."

Ergebnis

From Good Intentions to Behavioral Changes FiTS supports and inspires people on a personal level at exactly the right moment with the help of its Contextual Card Engine. These cards motivate especially at times when exercising is not going as well as it could. This makes it easier for you to stick to your goals with good intentions and keep going (again). Training Schedule Tailored Just for You Every one of us is different and we all have our own distinct personality. This is why FiTS customizes its training schedule to each individual user. Recommendations are based on your personal motivation and obstacles you identify. The workouts will change from session to session based on your progress and feedback. A True Companion for Your Workouts To make things easy for you to do a workout using your smartphone, FiTS’ exercise companion provides voice guidance in real time, not only offering tips on how to do the exercises properly but also guiding the rhythm for following the correct tempo. AI-Powered Adaptive Service Integrated with Feedback Changes never happen from one day to the other. With the help of big data, FiTS constantly adapts its system to support you as ideally as possible. FiTS’ intelligent service will evaluate and respond to changes in your information and feedback received.

Unsere Kunden, sie vertrauen uns

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BMW

seit 2015

Das Designteam der BMW Group und zigzag arbeiten eng und regelmäßig an Konzeption, Design Strategie, Visual Design und high-fidelity Prototypen für verschiedenste Initiativen zusammen.

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comdirect bank AG

seit 2015

Die comdirect bank ist Deutschland’s größter online broker und eine der führenden Direktbanken. Wir arbeiten mit der comdirect bank an der mobilen Zukunft des Banking und Trading.

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Deutsche Bahn

seit 2014

zigzag erarbeitet gemeinsam mit der Deutschen Bahn die Zukunft der Mobilität und wie ein herausragendes digitales Erlebnis über verschiedene Touchpoints hinweg aussehen muss.

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Samsung

seit 2012

In einer über drei Jahre andauernden Partnerschaft hat zigzag mit Samsung USA digitales Produktdesign und Strategie für verschiedenste Plattformen wie TV, Mobile, Tablet, Wearables und IoT vorangetrieben.

Branchenerfahrung

Automobil

Automotive

Banken

Consulting / Beratung

Consumer Electronics

Finanzdienstleistung

Innovation

Software

Awards

5 awards par zigzag GmbH

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German Design Award

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iF Design Award

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German Brand Award

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iF Design Award

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Red Dot Award

Kontakt

Kontaktdaten von zigzag GmbH

Uns schreiben

Kontaktieren Sie uns gerne per E-Mail oder über unsere sozialen Netzwerke. Unser Team steht Ihnen jederzeit zur Verfügung, um Ihre Fragen zu beantworten und Ihnen weiterzuhelfen. Wir freuen uns auf Ihre Nachricht und darauf, Ihnen bestmöglich zu unterstützen.

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