Agentur-Projekte im Bereich Interior Design

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For Deichmann, we have built on an existing shop concept and developed solutions for the communication of comprehensive topics that can be applied selectively but can be used holistically. Beginning at the shop window, the customer encounters our design in the entire salesroom – from regional and instore communication of relevant services to space-creating highlight presentations to orientation systems in multi-storey flagship locations. The system is based on an adaptable and modular icon and form concept and is currently being used and rolled out internationally.

Together with the Swiss universal bank UBS, we have developed a new integrated branch concept. The aim of the concept is to intensify client proximity in combination with digital services. Each branch is to optimize access to UBS’s global expertise and online services. The focus is on client needs. With the help of augmented reality and digital branch communication, banking products are made tangible and understandable. The client is guided through the branch structure and can discover the world of UBS. “We wanted to bring the previous paper-based brochures to life and actively communicate the stories, because UBS really does have a lot to tell. In the future, UBS clients should experience the branch as a holistic communication surface with personal closeness,” says Jens Tarnowski, the Account Director responsible at Syndicate Design. The central element of space and communication is the newly interpreted ” asset pyramid”. It is linked by a tablet to an augmented reality application and thus brought to life digitally. It illustrates the consulting process in a playful way and conveys the different stages of wealth creation in an interactive and involving way.

BAILAS CONTEMPORARY COIFFURE stands for contemporary hairdressing art and finds an exclusive home on Achenbachstraße in Düsseldorf's zoo district. The studio on the ground floor of an old building that was lavishly restored in 2012 is, in addition to the inspiring influences from the surroundings, also a place for relaxation and the necessary distance from everyday life. BETTY + BETTY transports the BAILAS brand into the room and is responsible for the complete interior design, from concept to implementation and the planning and design of individual furnishing elements.