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Founded in 1862, the Münchner Bank is the oldest and biggest credit company in all Bavaria. Fifty branches and about 500 employees in and around Munich live up to their cooperative principle every day. The community principle has been deeply rooted in the founding idea of cooperative banks. This is why we supported our client with a brand strategy that brings the idea of sharing money into our modern era of sharing as a first step. As the whole banking sector faces dramatic changes, principles of community-based services have never been more present and relevant than today.
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