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Emotionalize the charm of the Hirmer brand while addressing the nuances of the different target groups and still finding a bracket. Until now, communication was only through fashion images. The old slogan, the largest men's fashion house in the world, was perceived in market research as unappealing and overwhelming.
For Dr. Beckmann - the specialist for laundry and household - we take care of the classic as well as the point of sale appearance. From advertisements, image brochures, TV commercials to POS material. Now, a TV commercial (10 sec) is to communicate in a high-impact and target group-relevant way that you can wash colored and white clothes together with the new color and dirt trap, without discoloration.
Founded in 1862, the Münchner Bank is the oldest and biggest credit company in all Bavaria. Fifty branches and about 500 employees in and around Munich live up to their cooperative principle every day. The community principle has been deeply rooted in the founding idea of cooperative banks. This is why we supported our client with a brand strategy that brings the idea of sharing money into our modern era of sharing as a first step. As the whole banking sector faces dramatic changes, principles of community-based services have never been more present and relevant than today.
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