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In March 2017 cannabis is legally approved as a drug in Germany. Nevertheless, it still has a problematic image, because it is mainly perceived as an intoxicant. The medical possibilities, e.g. in pain therapy, are little known so far. Canopy Growth is the largest producer of medical cannabis in the world. When entering the German and European market in 2016, the Canadian company intends to position its medical brand Spectrum Therapeutics and educate about medical cannabis to overcome current prejudices. Klenk & Hoursch in this context employs trade media relations mainly targeted at healthcare professionals and patients.
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