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For Deichmann, we have built on an existing shop concept and developed solutions for the communication of comprehensive topics that can be applied selectively but can be used holistically. Beginning at the shop window, the customer encounters our design in the entire salesroom – from regional and instore communication of relevant services to space-creating highlight presentations to orientation systems in multi-storey flagship locations. The system is based on an adaptable and modular icon and form concept and is currently being used and rolled out internationally.
Rieger opens its new, largest and most spectacular house in Heilbronn in June 2019. But here Möbel Rieger is still relatively unknown. So the brand must be made known in Heilbronn and the surrounding area in record time.
Together with the Swiss universal bank UBS, we have developed a new integrated branch concept. The aim of the concept is to intensify client proximity in combination with digital services. Each branch is to optimize access to UBS’s global expertise and online services. The focus is on client needs. With the help of augmented reality and digital branch communication, banking products are made tangible and understandable. The client is guided through the branch structure and can discover the world of UBS. “We wanted to bring the previous paper-based brochures to life and actively communicate the stories, because UBS really does have a lot to tell. In the future, UBS clients should experience the branch as a holistic communication surface with personal closeness,” says Jens Tarnowski, the Account Director responsible at Syndicate Design. The central element of space and communication is the newly interpreted ” asset pyramid”. It is linked by a tablet to an augmented reality application and thus brought to life digitally. It illustrates the consulting process in a playful way and conveys the different stages of wealth creation in an interactive and involving way.
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