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»We're not a construction company anymore.« – Roland Koch, from 2011 to 2014 CEO of Bilfinger, put it in a nutshell. Bilfinger Berger has undergone a fundamental transformation process: Over the years, the company has transformed itself from a construction group into an internationally active engineering and services company. In 2011, Bilfinger Berger generates about 80 percent of its total output volume in the services business. In the public perception, however, the company, which comprises some 300 individual brands, continues to be perceived as a construction group. In order to express this change and the strategic realignment, to strengthen the brand's presence, and to communicate the Group's service range and structure as an engineering and services group, Truffle Bay was mandated to revise the brand strategy and create a new corporate design.
In the course of a strategic realignment, Osram spins off its traditional lamps business in 2015. Truffle Bay develops a new brand positioning for the legally independent company, the corresponding employer brand and the accompanying communication strategy.
Founded in 1862, the Münchner Bank is the oldest and biggest credit company in all Bavaria. Fifty branches and about 500 employees in and around Munich live up to their cooperative principle every day. The community principle has been deeply rooted in the founding idea of cooperative banks. This is why we supported our client with a brand strategy that brings the idea of sharing money into our modern era of sharing as a first step. As the whole banking sector faces dramatic changes, principles of community-based services have never been more present and relevant than today.
Metzger & Sohn stands for unmistakable Tyrolean flavours. As a virtual selling point for alpine meat from Tyrol, Metzger & Sohn offers its customers a culinary world of flavours full of mountains, juicy herbs and cosy parlours. The butcher’s shop Piegger from Sistrans wanted to distribute its artisanal and traditionally made alpine meat products also online. On the one hand, it was important to make the uniqueness and quality of the products tangible and, on the other hand, to position itself unmistakably and successfully in the fast-growing food online trade.
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