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Together with the Swiss universal bank UBS, we have developed a new integrated branch concept. The aim of the concept is to intensify client proximity in combination with digital services. Each branch is to optimize access to UBS’s global expertise and online services. The focus is on client needs. With the help of augmented reality and digital branch communication, banking products are made tangible and understandable. The client is guided through the branch structure and can discover the world of UBS. “We wanted to bring the previous paper-based brochures to life and actively communicate the stories, because UBS really does have a lot to tell. In the future, UBS clients should experience the branch as a holistic communication surface with personal closeness,” says Jens Tarnowski, the Account Director responsible at Syndicate Design. The central element of space and communication is the newly interpreted ” asset pyramid”. It is linked by a tablet to an augmented reality application and thus brought to life digitally. It illustrates the consulting process in a playful way and conveys the different stages of wealth creation in an interactive and involving way.
Dot Incorporation develops innovative solutions for the visually impaired. The Startup began with the Dot Watch – a watch, based on the Braille language which makes time readable by touch. The Startup then went on to develop the Dot Mini – the Kindle for blind people. This device makes it possible to “read” whole books, sentence by sentence and it is compact (/petite) enough to fit into the pockets of your trousers. However, until now it was only able to offer already translated books and material in Braille. The technology is still too premature in order to be able to translate content in real-time. Yet being able to do so, poses the last missing piece to the puzzle, in order to literally transform Dot-Mini into a smart-media device. PROBLEM There are ca. 285 million blind and visually-impaired people world-wide, who only have very limited access to content, which to the rest of us, is a natural and irrefutable part of our lives. Only 3% of all accessible texts are available in Braille. And although translators do exist in the marketplace, these are not accurate, due to the rules of Braille Grade II only being applicable by human beings. Not only does the rulebook consist of over 300 DIN A4 pages, but the language is also multifaceted and complex. It is for this reason, that one still needs an experienced professional, who checks and corrects a Braille translation in order to receive an accurate result.
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