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The former science fiction station wants to reposition itself and appeal to a broader audience: Away from science fiction nerds and towards families.
Brand image and an evolved target group require a relaunch for Orsay. The customer is heterogeneous, an emotional connection is sought that appeals to younger women, between 25-35 years, but also appeals to all women beyond that.
Emotionalize the charm of the Hirmer brand while addressing the nuances of the different target groups and still finding a bracket. Until now, communication was only through fashion images. The old slogan, the largest men's fashion house in the world, was perceived in market research as unappealing and overwhelming.
Development of a high-impact name and corporate design for a portal where art can be easily rented online, purchased or produced in individual formats.
We are looking for a unique brand identity and positioning that emotionally emphasizes the CRM/CAS software core competence in FMCG. From the corporate identity, advertising materials such as flyers to the website.
We are looking for a high-quality modern design with an emotional human-centered claim. An approach that responds to the changing target group of younger readers without losing touch with the older and more conservative readership. The for a long time strongly male dominated hunt scene gets now more and more female influx, therefore the magazine for women is to be in the future just as attractive, as for the hunting man. In addition, PIRSCH is to be positioned as the leading hunting magazine.
Each pair of jeans has its own individual number and is therefore unique. We are looking for an emotionalization - a storytelling and staging of the number jeans - for the BtB and BtC.
Give direction, with a plan for success. That's what we do. Project management is a suitable method for structuring a variety of entrepreneurial tasks of a project nature and for carrying them out in a controllable manner in terms of time and costs. We have the right "toolbox" for you. "It is not enough to know, you have to apply it. It is not enough to want it, you have to do it." ~Johann Wolfgang von Goethe We know, we apply, we want and we do it - for you!
BASF CONSTRUCTION SOLUTIONS GMBH Master Builders Solutions is the global BASF brand for advanced chemical solutions for construction. The comprehensive construction chemicals portfolio includes concrete admixtures, waterproofing solutions, concrete repair and protection solutions, performance grouts and performance flooring solutions. Master Builders Solutions® is a global brand of BASF Construction Solutions GmbH, providing advanced chemical solutions for the construction industry. The brand offers chemical additives for concrete and floor systems. The task was to anchor Master Builders Solutions® in the minds of construction professionals in a brand-defining framework as a partnership-based solution provider with real added value.
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