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Syndicate Design begleitet das Management-Buy-Out (MBO) des Geschäftsführers Marc Johannsen, der die deutsche Niederlassung der Avado Learning Ltd. übernimmt und in Deutschland, Österreich und der Schweiz mit der neuen Marke Headstart Studios eigene Wege geht. Schwerpunkt der Geschäftstätigkeit ist die Entwicklung von digitalen Weiterbildungsprogrammen für Unternehmen. Im April 2020 geht das Unternehmen mit der von uns entwickelten Marke an den Start. Mit der Übernahme sämtlicher Produkte und Geschäftstätigkeiten in Deutschland, Österreich und der Schweiz von der englischen Mutter Avado Learning Ltd. wurde für den neuen Eigentümer die Entwicklung einer neuen Marke notwendig. Im Rahmen einer bis zu einjährigen Übergangsphase konnten die Geschäfte in Deutschland zunächst unter dem alten Namen fortgeführt werden. Seit April 2020 greift die Umfirmierung, das Unternehmen agiert ab sofort unter dem Namen Headstart Studios. Firmensitz bleibt Hamburg. Headstart Studios, die neue Marke für digitale Weiterbildungsprogramme Nach einer kritischen Überprüfung der neu-entwickelten Vision, Mission und Purpose haben wir mit dem Management die Markenstrategie und Positionierung für das Unternehmen ausgearbeitet. Zielgruppe sind Unternehmen, die ihre Mitarbeiter mit innovativen Tools, unternehmensspezifischen Inhalten sowie einem einzigartigen didaktischen Methoden-Mix befähigen möchten, ihr Potenzial im digitalen Zeitalter zu leben und erfolgreich den digitalen Wandel mitzugestalten.

The air quality in most of China leaves much to be desired, so Mann+Hummel launched OurAir, an indoor air filtration system, and we did some apps for it. Mann+Hummel is a big deal: For over 100 years, it’s been producing filtration systems for air and water, primarily used in cars, and the company firmly established itself as what might be called a World Market Leader in the Automotive Industry. In the light of the quick development of electric mobility — electric cars, electric scooters, electric everything — which marks the beginning of the end of the diesel motor, M+H began to look for new applications of its filtering systems. Soon enough, they created... OurAir, an air filter system for indoor use. Simply put, it's a device that you place in the corner of your room to make the air cleaner. In countries and cities with unreasonably high levels of air pollution, this is something particularly relevant.

In 2014, Jan and Fabian, the founders of a yet untitled company, noted a new trend: people conscious of their diet and eating habits were eating egg whites. A lot of them. The egg white is extremely rich in protein, and, according to some studies, contains protein of the highest quality. The problem is, of course, that you couldn’t buy egg whites anywhere in Germany — so your only option was to buy eggs and throw out all the yolks. Jan and Fabian came up with the idea to sell just the egg whites, and they approached us to work together on the product launch — which included naming, packaging, branding, website, and so on; the whole thing. There were a couple of difficulties at play here. First, the egg white — a translucent liquid — doesn’t look particularly appealing, visually speaking, so we had to come up with a way of showing the product in some other way. Second, the audience wasn’t really familiar with the product, with the idea of buying just the egg whites, so we had some explaining to do before we could convince them to buy this.

XL Axiata wanted to understand their distribution network — to get data, to get insights, to understand precisely what’s going on with their SIM card sales, and how to adjust their offers to better suit the needs of the customer in the real-world. Among other things, XL Axiata sells SIM cards throughout Indonesia, a wonderful country in Southeast Asia with a population of 264 million people living. What’s particularly interesting is the number of islands: between 16,056 and 17,508, depending on your sources. Apparently, counting islands is not as straightforward as one would think. You can quickly see that the combination of all geographical features — country size, terrain, etc. — instantly turns the logistics of delivering of your products into a logistical nightmare. XL Axiata operates only about 300 of its own retail stores, and relies on the network of third-party wholesalers, distributors and retailers to sell their SIM cards. The more entities involved, the more convoluted the process becomes; or, to put it simply, it’s challenging! There is next to no visibility, you don’t know who you’re actually selling to, how these SIM cards end up being used and what the most popular plans are.

ADB wanted to offer something their competition didn’t, and their bet was on becoming a more human, more approachable, less bureaucratic organization. The ADB’s president’s agenda was using new tech to run the business in a more efficient way, involving digital transformation and innovation to improve the processes overall. They acknowledged that the process of getting a loan is a very slow one, involving a lot of complicated paperwork, and that they needed to do better. The starting point for this project was McKinsey’s 100-page "Asia Development Report”, which acts as a summary of development progress in Asia. ADB realized that it’s too academic, too long, that nobody really reads it and that they need to do better. The audience that ADB needed to reach is a very special one: namely, government officials all across Asia. To reach them, ADB decided to move to storytelling: away from reports, to the actual stories behind the development, covering the projects’ impact on people’s lives, showing who the people behind various projects are. A related idea was to establish a community around sustainable development projects — solar farms, low-carb tech, and so on.

Mapbox is a provider of custom online maps which can be embedded in websites and applications. Naturally, the primary audience of this kind of service is developers, as they are the ones who end up using it most extensively while building a website or an app in question — and developers need detailed, extensive, up-to-date documentation to be able to work with the external platform. What this means for Mapbox, effectively, is that they need to create and maintain a huge collection of knowledge — documentation for various programming languages and for various platforms — and have both a way of displaying it in a convenient way for the reader, as well as a good way to edit and publish stuff (a content management system, roughly speaking). A set of extra challenges on this project included: - Technical legacy of many tools and frameworks used on the original American .com site - Working with stakeholders across multiple business units and regions with conflicting priorities - Identifying a structure and visual identity that matches the needs of the Chinese audience while still conforming to the existing global brand We mapped out the project and got to work.

Gemeinsam mit der Schweizer Universalbank UBS haben wir ein neues integriertes Filialkonzept entwickelt. Ziel des Konzeptes ist die Intensivierung der Kundennähe in Kombination mit digitalen Angeboten. In jeder Filiale soll der Zugang zur globalen Expertise von UBS und zu ihren Online-Angeboten optimiert werden. Das Kundenbedürfnis steht dabei konsequent im Mittelpunkt. Mit Hilfe von Augmented Reality, und digitaler Filialkommunikation werden die Bankprodukte erlebbar und verständlich gemacht. Der Kunde wird durch die Filialstruktur geleitet und kann die Welt von UBS entdecken. „Wir wollten die bisherigen Papier basierten Broschüren zum Leben erwecken und die Geschichten aktiv vermitteln, denn UBS hat wirklich Vieles zu erzählen. Der UBS-Kunde soll die Filiale künftig als ganzheitliche Kommunikationsfläche mit persönlicher Nähe erleben.“, sagt Jens Tarnowski, verantwortlicher Account Director bei Syndicate Design. Zentrales Element von Raum und Kommunikation ist die neu interpretierte „Vermögenspyramide“. Sie wird durch ein Tablet mit einer Augmented-Reality-Anwendung verknüpft und somit digital zum Leben erweckt. Diese verdeutlicht auf spielerische Weise den Beratungsprozess und vermittelt die verschiedenen Stufen der Vermögensbildung interaktiv und involvierend.

Entwicklung des Inhaltskonzepts, des Navigationskonzepts, des grundlegenden Seitenaufbaus und des Screen- /UX-Designs für die neue Website des ATB.

Die Freund GmbH war auf der Suche nach einer Agentur, die in der Lage ist, auch vielschichtige Inhalte auf einer modernen Website abzubilden und dabei sowohl die Konzeption als auch das Screen- und UX-Design und auch die Webentwicklung durchführt.

Entwicklung einer komplett neuen Internetseite nach neuesten Standards inklusive neuer Bildsprache, Fotos, Screen-/UX-Design, Inhalts- und Aufbaukonzept und Programmierung.

The initial problem that GROHE was facing was the fact that their customer support centre was overloaded with requests, which resulted in long waiting times for callers. Our objective was to find a way to reduce the load on customer support and subsequently improve its service.

The design agency Uniplan wanted to relaunch their website with a new design, look and feel to communicate the new brand position in the right way. This included not only the design, but also the development and copywriting. Uniplan reached out to us due to a recommendation for website design and development. Our objective was to create a new platform that mirrored Uniplan’s nature of design, creativity and strategy.